About SLS

SLS Rally is an event and content platform built around cars, speed, action and the people who share the same passion.

Today, we run several major events throughout the year and develop new concepts both in Norway and internationally. SLS brings together cars, drivers, personalities, audiences and partners through experiences that are anything but traditional.

You have probably already seen some of it: jumping RAM TRXs, supercars charging up a ski slope, and cars doing things they were never supposed to do.

Every year, we gather so many RAM TRXs in one place that even the Americans would be jealous. Then we send them 27 metres through the air — uphill.

SLS content has generated more than 200 million views, and the reach keeps growing.

For us, SLS is about more than gathering cars in one place. We want to create experiences people remember, content people actually stop to watch, and concepts that give participants, audiences and partners something they simply cannot get anywhere else.

Cars are the foundation, but the ambition goes further. New destinations, bigger events, stunts, action and concepts within speed and extreme sports are already part of what comes next.

SLS is still early. But when 200+ million views is the starting point, we have no intention of playing it safe.