SLS RALLY
SLS started with a pretty simple idea: What happens if we take cars that normally spend the winter in storage – and send them up a ski slope?
Bualie in Golsfjellet became our playground. What started as a different kind of rally concept quickly grew into an event and content platform built around cars, speed and action.
Since then, SLS has brought together cars, drivers, personalities and audiences through concepts that are anything but traditional.
You have probably already seen some of it: jumping RAM TRXs, supercars charging up a ski slope, and cars doing things they were never supposed to do.
Every year, we gather so many RAM TRXs in one place that even the Americans would be jealous. Then we send them 27 metres through the air — uphill.
SLS content has generated more than 200 million views, and the reach keeps growing. Today, we run several major events throughout the year while developing new concepts both in Norway and internationally.
For us, SLS is about more than gathering cars in one place. We want to create experiences people remember, content people actually stop to watch, and concepts that give participants, audiences and partners something they simply cannot get anywhere else.
Cars are the foundation, but the ambition goes further. New destinations, bigger events, stunts, action and concepts within speed and extreme sports are already part of what comes next.
SLS is still early. But when 200+ million views is the starting point, we have no intention of playing it safe.
THE TEAM
SLS is built by a small team with one shared ambition: to create the kind of things we would want to experience ourselves.
Behind every event is far more than what you see on the day. Concepts, routes, logistics, partnerships, brand, content and production all come together to create the SLS experience.
SLS would never be possible without the friends, family and volunteers who show up, put in the hours and help us create something that makes the whole world turn its head.
We have different roles, but the same objective: to make SLS bigger, stronger and more interesting every time.
TEMP
Founder · One of the S's in SLS
Sondre is not exactly the type to stand on the sidelines. You are just as likely to find him on a Polaris, pushing close to 170 km/h up Bualie's black run – with a Lamborghini Sterrato right behind him.
He has been there from the start and remains close to the ideas, the events and the madness that shaped SLS into what it is today.
TEMP
Founder · The L in SLS
Lauritz and his family run Bualie Ski Resort, and he is closely involved in the ideas, the events and the madness that make SLS possible.
When everyone else has gone to bed, Lauritz is in the snowcat through the night, preparing the mountain so it is ready for driving the next morning.
An absolute driving force – and one of the reasons some of SLS's wildest ideas actually become reality.
TEMP
Founder · One of the S's in SLS
A driving force, an artist, and one of the people keeping the entire machine moving.
During an event, Sondre is usually running from one thing to the next – solving problems, keeping track of the details and making sure participants, crew and partners are as happy as possible.
In short: if something needs to happen, Sondre is usually already making it happen.
TEMP
Business & Brand Manager
Our newest addition to the team, Mads has been a friend of SLS and attended every rally since the very beginning. And like the rest of us, he is a proper car guy.
Now he is officially part of the SLS Rally Team – working with business, brand, partnerships and helping shape where SLS goes next.
