After SLS Rally 2025, something changed. Content from the event generated more than 200 million views, interest exploded – and well-known names from the international car scene started contacting SLS.
So when SLS Rally entered its third year, from 5–8 February 2026, it was no longer only friends from different parts of Norway making the trip to Golsfjellet.
People were travelling from abroad to be part of it.
The world started showing up
Schäfchen, known from YouTube, had his Audi RS4 transported from Austria to Norway specifically for the event. Budda arrived from Poland with a full Seven Lab crew, a Lamborghini Huracán STO, a drift car and a large workshop trailer.
Liam Doran brought his well-known Mini truck powered by two Hayabusa engines. Mikkel Christiansen – Mio from Broiler – went in a completely different direction with a custom widebody Ford F-150 Raptor on tracks. Mads Clemmetsen brought both a Brabus 700 and his Rocket Bunny-built GR Yaris.
Red Bull stepped up its presence again with a large tent, an inflatable start/finish and, of course, a DJ. We also had a helicopter on site for filming – and for flights for those who wanted to see the area from above.
Before SLS – SKRT x Ferrari FF at Stavkroa
The 2026 SLS Rally story actually started before the cars arrived at Golsfjellet. Through this year’s partnership with Stavkroa in Hemsedal, artist SKRT was given a canvas that suited SLS rather well: a Ferrari FF.
In the run-up to the rally, the car was brought inside Stavkroa, where SKRT painted his art directly onto it. Stavkroa hardly needs an introduction. The venue has been named the world’s best après-ski several times. The combination of Stavkroa, contemporary art and a Ferrari inside the venue set the tone rather well for what was about to follow.
Thursday – the ritual
Thursday now follows a routine that is becoming part of SLS. First, the cars head to the wash area to remove the salt from Norwegian winter roads. Then the climb towards the top of Bualie begins.
Anyone who wants to try driving all the way up can have a go. Those who do not make it get help from the snow groomer.
In the evening, everyone gathers at Åttekanten for food and a beer. A lot of people arrive not knowing each other. That usually does not last very long.
Friday – before sunrise
Friday started before the day did. The lift took participants back up to the cars that had spent the night at the top. It was brutally cold, but spirits were high and the sunrise shoot delivered exactly the kind of light that makes an alarm clock at an unreasonable hour worthwhile.
After the shoot, a few cars were given room to play. Henning Olafsen fired up his specially built Audi S1 and sent snow flying with donuts at the top of the mountain.
Five cylinders, turbo whistle and a mountain acting as an echo chamber. A fairly good way to start the day.
Mads Clemmetsen followed in his GR Yaris before the cars headed back down to the bottom of the slope.
Go time
The slope was prepared, the cars lined up and the lowest sports cars went first while the surface was still fresh. Four-wheel drive is absolutely not a requirement, but as the day goes on it becomes fairly obvious which cars have the best chance of making it all the way up.
GR Yarises, TRXs, Lamborghinis, Audi R8s, Raptors, Uruses and much more played their way up the mountain.
The jump was even bigger than the year before. How many TRXs turned up to test it? We honestly lost count.
Mio had a different solution to the snow. His tracked Raptor drove up and down the black run without much trouble – and was more than happy to become the recovery vehicle whenever someone else had dug themselves in.
At the bottom of the slope, Red Bull, the DJ, grills and sponsor areas were all in place. For those who preferred watching to driving, the show could be enjoyed with Red Bull, beer or champagne inside the closed area.
Friday night – Bualie
When the cars were done for the day, SLS was not. Friday night meant an afterparty at Bualie.
And it was a proper party.
That is an important part of the weekend too. SLS is about the cars, but just as much about the people who bring them.
Saturday – not quite the traditional ice track
Traditionally, the next stop would have been a dedicated ice track. In 2026, we did something a little different.
A rallycross circuit had been prepared with ice for the occasion – and it turned out to be one of the best surprises of the weekend.
A Lamborghini Huracán STO, drift cars, a Liberty Walk Huracán, Audi R8, GR Yaris, RS Q8, Lamborghini Urus and just about everything else that had made it through the weekend took to the circuit.
Budda also explored exactly where the limit was in the STO.
The answer was somewhere deep in the snow.
Saturday night – Stavkroa
After Saturday’s driving, SLS moved to Hemsedal. Through the partnership with Stavkroa, we finished the night at a venue that hardly needs an introduction.
Every SLS participant arrived together by bus to a packed Stavkroa. Sports cars were lined up outside. Inside, SLS was running across all the big screens.
Stavkroa does not need help creating a party. Still, we like to think the boys and girls of SLS managed to turn the place a little further upside down that Saturday.
Reality looks unreal
In a world increasingly filled with AI-generated content, SLS has somehow ended up doing the opposite. We are not using AI to make reality look unreal. We are making reality look unreal.
Supercars on a ski slope. A Huracán STO buried in snow. A tracked Raptor climbing a black run. TRXs jumping almost 30 metres uphill.
Norway is built different.
The season is short, the winter is long, and the cars are meant to be used. That mindset has been part of SLS from the beginning.
From something we did for fun
Sometimes we have to remind ourselves just how unusual this has become. People around the world stop when they see sports cars attacking a Norwegian ski slope – sometimes hard enough to send pieces of plastic and carbon flying.
For us, it started as something we did because it was simply too much fun not to. Three years later, people and cars are travelling across borders to Norway to become part of it.
We are not using AI to make reality look unreal. We are making reality look unreal.